I’ve worn many hats in my entrepreneurial journey, owning a catering company, apartment buildings, real estate investments, and my beloved mindfulness shop, Flowology. But if I’m honest, I spent years chasing success without fully aligning with my purpose.
As an introvert, I often tried to run my businesses like an extrovert, constantly pushing, hustling, and burning out. I’ve spent well over six figures on courses, coaches, and business products, only to realize I wasn’t creating a business that allowed me to thrive in my own way.
My turning point came after years of deep introspection. I realized that my greatest strengths are being a wife, mother, and someone who loves all things business, but only when I’m building from a place of alignment and flow. I wanted to create something for people like me, introverts who crave success without the chaos, social media burnout, or pretending to be someone they’re not.
That’s why I created Soft Hustler. It’s for quiet dreamers who want to start and grow businesses that match their energy and values. My goal is to show you that you don’t need to be the loudest person in the room to build a profitable, fulfilling business, you just need a clear plan and the courage to start.
“Welcome to Soft Hustler, where quiet dreams grow into thriving, soul-aligned businesses.“
-Theresa